Right then, today I’ll start with a question. What are these?

Yes, correct. They are small sachets of salt and pepper. Specifically in this case – they are sachets of salt and pepper which I picked up for free in a motorway service station yesterday, and which I intended to consume with the nutritionally questionable pie and chips that I had purchased just moments before. However, having sprinkled the aforementioned condiments on my meal I then began to read the packaging. No, I wasn’t reading it because I’m sad, but simply because I was travelling alone and therefore I had very little else to do with my life at that precise moment in time.
It was the title of the packaging that caught my attention; “Lo salt”.

Now we’ll ignore for a moment that the manufacturer can’t even spell the word “Low”, but even when we’ve cast that factor aside there is still a glaringly obvious issue. What on earth is the point of having low salt salt? The whole point of the exercise is that it’s salt! One chooses to use the product because one considers that one has insufficient salt for the activity in question. It’s like marketing low oil oil, or low wax wax. Why oh why would anyone want to do it?
Intrigued, I read the packaging further… Apparently this particular product boasts that it contains 66% less sodium. I paused mid-mouthful. So what, I asked myself, was I eating apart from the salt that I wanted? The packaging, as perhaps you might imagine, failed to provide the required answers so I chose to visit their advertised website and soon found that I was eating one-third sodium chloride and two-thirds potassium chloride, plus some anti-caking agent. Furthermore, this product has apparently been specifically designed to help lower my blood pressure. Well guess what Mr or Mrs LoSalt? My blood pressure is now significantly higher than it ever needed to be; not because of the chemical composition of your product, but because I am now worrying about precisely what your ingredients are doing to my innerds!
What I wanted on my chips was just salt. Good old-fashioned, plain, simple, sodium chloride salt. If I want to consume less salt, then I shall adjust my diet in a very quick and simple way; I’ll sprinkle less of the damn stuff on my meal! Frankly, I think you’ll be forced to agree that my solution is quicker and considerably easier to implement as well. I’m an engineer and therefore I am taught to make the solution to every problem as simple as possible. This problem is arguably an extremely simple one, and therefore the solution to it certainly does not require the intervention from a bunch of trumped-up, ponsy, nannying do-gooders who are fascinated by the unnecessary faffing about with the fine details of my diet. And to add insult to injury, this new miracle wonder-product is doubtless costing the service station a fair amount of cash, which in turn is escalating the cost of my pie and chips.
Well thanks, but kindly stop it. I want salt – is that clear? Right, thank you.